One of the most exciting and engaging things about the SEO industry is how fast-changing and dynamic it is. For those who are new to the industry or are only just starting to learn about how SEO can make a difference to their website, those same characteristics make it a frustrating industry, too.
A common feature that anyone connected to or interested in the industry in recent months, in particular, will have noticed is that many are claiming that “SEO is dead”, and that algorithms like Google Panda and Google Penguin serve to do nothing else but tighten the noose.
Moving On With SEO
Ask yourself this: if SEO really was dead, would Google continue to put out blog posts, videos, and issue webmaster guidelines that told you the best ways to optimize your site? Of course, there are many who think that Google is simply pulling the wool over everyone’s eyes.
Simply head over to Search Engine Land and check out anything related to a Matt Cutts video to see what we mean!
These issues cause many people to question whether SEO is worth the effort. After all, in a ‘”real life” situation, people would think you were mad to be doing something now that might not have any impact in 6-12 months’ time, so why change anything for SEO purposes?
Whatever you think about Google and the SEO industry in general, it cannot be doubted that white hat SEO works. The reason it works is because it involves little more than consistently producing excellent content and making sure your website is set up to run correctly, at the most basic level.
If you bring all the elements of SEO together, from keyword research and on-site optimization to content marketing and social media, you’re sure to enhance your search presence. If you’re doing it right, then whatever changes in six months’ time, you’re still going to be well positioned.
It is difficult for many to get their head around the fact that SEO takes time. However, if you’re tempted to try anything black hat to gain a quick advantage, it is best to resist.
Reputable SEO agencies like Bough SEO regularly use their blog to talk about the problems caused by even a little black hat SEO, especially when they’re then contacted by potential clients who want their mistakes eradicated as quickly as they made them.
Accepting the Industry
SEO is not an exact science, and no one is ever going to say the search industry is perfect. However, by accepting what needs to be done, businesses of all sizes can benefit from SEO, and they should certainly be making an effort to optimize their site and make it as user-friendly as possible.
Yes, Google might change the rules in a few months’ time, but when an average of 70% of browsers use Google to find what they’re looking for, you can either accept it and make the best of it, or risk your business being an online nonentity.
Guest Author: Daniel is a marketing student who is amazed at how many businesses question the value of marketing in general, but particularly the more effective methods such as SEO. Daniel is planning to launch his own website in 2014 where he will provide research and case studies related to the industry.